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Marketing

Marketing development guidelines and some other general tips about the brand’s promotion

Direct Response Advertising Made Easy

Books for advertisers and advertising has always been, is and will be the driving mechanism of not only for trade, but any business in General. After all, what would you do — trade, services or manufacturing — the ability to reach your potential customer is very important. As important as the ability to make (in […]

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The Ultimate Marketing Plan by Dan Kennedy

Book review of John F. Kennedy, “Smart marketing in tough times “In a world of many a best-selling author, sales and marketing, to whose word is worth listening to. These include well-known entrepreneur, copywriter, marketer, speaker and author of numerous books on copywriting and marketing — Dan Kennedy. Today, from his pen came already 20 […]

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