Consumer behavior management is what any business should do in order to have customers. This is due to the fact that the most important asset of any business is consumers. At the same time, one must understand that initially the business has no consumers. To acquire consumers, they need to be created, because there are no other ways to obtain them.
The consumers are created by introducing the necessary ideas in them. To create a consumer in it, you need to introduce the idea of a business, product or market. It is the idea, introduced into a person, that creates in him the motivation to be a consumer, to buy certain goods. Management of consumers’ behavior is carried out through ideas embedded in them.
At the same time, consumers are unequal to each other, because the need can be active, passive, latent and potential. Needs may not be at all, if the corresponding idea in the person is not implemented. In this case, he is not yet a consumer, but a simple, ordinary person, completely indifferent to the product that corresponds to the idea.
Insignificant management of consumer behavior
A consumer with an active need is already ready to buy something that corresponds to the idea embedded in it and is looking for it. A consumer with a passive need has already bought what he needs and in the near future will not buy anything. A consumer with a hidden need does not know that she has it, so she will not buy anything until the need becomes active.
Failure to understand this situation very often leads to problems with sales
When a potential need is, the consumer is not yet a consumer, in principle, he is not likely to need a consumer or goods. It is logical that due to the fact that there are different types of consumers, they are managed in different ways. Failure to understand this situation very often leads to problems with sales.
Effective management of consumer behavior begins with the identification of the type of need for a given consumer or group of consumers. This is necessary because the response of each specific type of consumers arises only if it is influenced in a strictly defined way. If you make a mistake, there will be no reaction.
Quality management of consumer behavior
In order for a consumer with an active need to make a purchase, he simply needs to offer a product or service that meets the need. The necessary idea in it is already active and it needs the product as a way of realization. Accordingly, in this case, the essence of management is to make sure that the consumer is in the place where there is a given product.
This is due to the fact that the idea that causes this need is inactive
When we are dealing with a passive consumer, he will not react to the goods that correspond to the needs. This is due to the fact that the idea that causes this need is inactive. She does not motivate her carrier to engage in its sale and consequently the person does not want to buy the corresponding product or service.
The latent consumer generally does not know that this idea has been introduced into it, because it is in its infancy. Such a consumer will begin to be interested in a product or service only after the necessary idea in it is sufficiently developed. Accordingly, in order to sell him a product or service, the necessary idea must be developed in it.
Effective management of consumer behavior
In fact, the management of consumer behavior is reduced to an impact on the idea, which is the basis of the corresponding need. For this reason, the idea underlying this or that need must first of all be singled out and presented in a form in which it will be possible to work with it. In other words, the idea needs to be visualized.
Ideas rooted in people are like the threads of their souls
Ideas embedded in people are like the threads of their soul. When you work on these niches, the soul plays, the person rejoices. Controlling consumers’ behavior is to touch these threads, to make them play, speaking the language of music. It is clear that touching the soul’s threads must be very carefully so as not to accidentally break them.
To work with the threads of the soul, very thin tools are needed. Such a tool is noomarketing. Noomarketing allows creating in the consumer threads of the soul and acting on them so that he is happy to buy goods or services. With the help of noomarketing, you can build a system that allows you to manage the behavior of consumers qualitatively.
Managing consumer behavior through ideas
Manage the behavior of consumers can only through the ideas that are embedded in them. This is due to the fact that the idea contains potential. This potential is realized in the person, and then the person realizes it, performing the corresponding actions. In our case, the realization of the potential is the commission by the consumer of the actions we need.
Touching the sleeping idea, we awaken it, force it to manifest itself
The potential, which is contained in the idea, is initially in a sleeping state, it is as if turned into a string, it is in it, but it sleeps until it is awakened. The music already seems to be inside the string, it only needs to be forced to leave the string. To force her to leave the string, we need to exert her influence. Affecting the potential, we activate it.
Similarly, everything happens with the threads of the soul or in other words with ideas embedded in the person. They are in a sleeping state until they are touched. Touching the sleeping idea, we awaken it, force it to manifest itself. As soon as you touch the thread of the soul, it immediately responds, immediately manifests itself, manifests its entire essence.
Perfect management of consumer behavior
After the threads of the soul are touched, “music” begins to sound inside the person. Under the influence of this “music” he goes to the store to make purchases of goods. “Music” influences him from within and at the heart of this music is the idea. Therefore, before we work with the consumer, we need to find out exactly what ideas have been introduced into it.
If you want to sell a car, then we must hit the idea, touch the string of the soul that corresponds to the car
Only knowing what ideas are introduced into consumers, we can implement real management of consumer behavior. Through the impact on the threads of the soul or in other words on the ideas embedded in man, we create a motivation in him. If you want to sell a car, then we must hit the idea, touch the string of the soul that corresponds to the car.
If we succeed, the consumer develops motivational energy and he goes to buy a car, and with pleasure. If we need to sell a smartphone, then we must touch on the idea, touch the string of the soul that corresponds to it. After that, he develops motivational energy, which leads him to the store for a purchase, which he does with pleasure.
How to manage consumer behavior
Working at the level of the idea, we do not need to take the consumer by the hand, lead him to the store and force him to buy a car, because this is not the control of consumer behavior. It consists in creating in the consumer such a potential that will motivate him to do the necessary actions for us, which will motivate him to buy.
In fact, working at the level of the idea, we control the consumer imperceptibly for him.
Our only task is to create the right potential by influencing the right idea. The rest will be done by the idea and the consumer himself. The idea motivates the consumer from within and as a result, he thinks that the desire she creates is his personal. In fact, working at the level of the idea, we manage the consumer imperceptibly for him.
In order to learn how to influence the ideas introduced into consumers, you need to master noomarketing. In order to master the noomarketing, you need to read marketing articles, and if they are not enough, you can always get marketing advice, and therefore answers to all questions related to consumer management.